I went from being an architect to becoming one for brands.
I’ve worked with top agencies and global brands across the U.S., the Caribbean, and Latin America, shaping meaningful work that resonates and performs.

Although I didn’t study advertising in university, I carved my own path into the industry, driven by curiosity, a culture-nerd-at-heart spirit, and a stubborn obsession with ideas. That mix led me to become an award-winning strategist.